Creati.AI: Creator Network And Global Content Strategy - $90K MRR
Jonathan Svensson
In the fast-paced world of app growth, few manage to scale as rapidly as this one. In the last 30 days, it has achieved remarkable milestones:
🔹 700k Downloads
🔹 $90k Revenue
So, how did they do it? Let’s break down their growth strategy and the exact techniques that made this possible.
Leveraging a Creator Network
One of the most effective strategies they employed was leveraging a TikTok creator network to generate buzz around their app. Instead of solely relying on organic content, they collaborated with multiple TikTok creators who could seamlessly integrate their app into engaging short-form videos.
The results? Their network’s TikTok videos collectively amassed millions of views, leading to exponential exposure.
With only 7 Tiktok videos the network generated:
🔹 2.597M Views
🔹 33.8k Saves
🔹 4.09% Engagement Rate
Content Strategy: The Key to Their Growth
Beyond creator partnerships, they implemented a highly optimized content strategy on Instagram, TikTok, and other platforms. Here’s how they structured their content:
1. Showcasing the App Within Trending Formats
They didn’t just post about their app—they made sure to align their content with trending social media formats. By integrating their app into viral challenges and trending audio clips, they ensured maximum visibility and shareability.
2. Solving Highly Specific but Relatable Problems
One of their most successful content strategies was the “Solving a Problem with the App” format. This approach worked exceptionally well, with one video reaching 8.6M views. The idea was simple: show how the app can be used in real-world scenarios that users could instantly relate to.
3. Republishing Reels in Multiple Languages
To expand their reach globally, they repurposed content in different languages. This allowed them to target multiple countries without having to create new videos from scratch.
4. Keeping It Simple: No Sound or Language Needed
Their content was designed to be understandable at a glance. Even if a viewer didn’t understand the language, they could still grasp the concept of the app within seconds - making it perfect for global virality. This one got 3M views:
Getviraly's Full Management Services
At Getviraly, we not only provide insights and analytics but also offer full management of this kind of strategy. From sourcing creators to optimizing multi-account campaigns, we help brands scale efficiently while maintaining a strong engagement rate. Getviraly's Full Management Services
(We haven’t worked with Creati.AI, but scaled many similar campaigns, reach out for case studies & references)
Capitalizing on Trends
Beyond problem-solving videos, they also tapped into trending filters and viral challenges. A prime example? They leveraged the “Vintage Yearbook Photo” trend to insert their app into the conversation. The strategy was simple: take an existing viral trend and find a way to make their app relevant within it.
🎯 Key Takeaways for Your Own Growth Strategy
If you’re looking to replicate this kind of success, here are the most crucial takeaways:
🔹 Leverage creator networks: Find influencers who can integrate your product into their content.
🔹 Align with trending formats: Jump on viral trends and incorporate your app creatively.
🔹 Showcase real-world use cases: Make your content relatable by solving specific problems.
🔹 Repurpose content in different languages: Reach international audiences without extra production work.
🔹 Simplify content for universal appeal: Ensure people can understand your app’s value even without sound or text.
Conclusion
Creati.AI's TikTok network is a masterclass in global content & creator network scaling, proving that diversification, volume, and engagement-first strategies can drive millions of views. With these strategies in place, you can significantly boost your app’s visibility, engagement, and ultimately, downloads.